NEWFORMAT is a Berlin collective exploring new visual realities to design visionary worlds and redefine fashion imagery.

NEWFORMAT create digital fashion, digital beauty, avatars and worlds, virtual, augmented and mixed reality experiences, still and moving images through an explorative and artistic approach. Using CGI, digital art and Al, they re transforming what fashion imagery can look like and how it can be experienced. NEWFORMAT collaborate with fashion brands, magazines, artists and musicians, and also design digital capsule collections of their own.


production Caviar Paris Société de production de contenus visuels basée à Paris.